You and your business can try Onshape for free at https://Onshape.pro/DesignTheory . This video is all about Tesla, its design language, transportation design, and industrial design. Elon Musk is the face of Tesla, but Franz Von Holzhausen changed car design forever through his work at Tesla. I wanted to highlight his accomplishments here, as well as show you how he saved Tesla from bankruptcy through great design. Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello Big shout out to Ronnie Parsons for supporting this video :) Form Fundamentals Online Industrial Design Course: https://bit.ly/335vsqO . Want to learn more about my work? Check out my portfolio: https://www.studioello.com/ Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign 0:00-0:45 Who is Franz? 0:46-1:50 Tesla About to Go Bankrupt 1:51-3:48 Franz' design plan 3:49-5:18 Making electric cars beautiful 5:19-6:53 Tesla's minimalism 6:54-9:11 Tesla's branding 9:12-10:15 Onshape 10:16-11:40 Going Bankrupt (again) 11:41-14:11 Creating a Design Icon 14:12-16:52 Cybertruck weirdness 16:53 Tesla is the ONLY successful new American car company BIG shout out to the following people: -Raffi Minasian for car design input and confirming my original thoughts on the design as well as expanding on them. -Aristotelis Kostopolous for helping with structuring the flow of the story and research All content directed by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.