Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com/ Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 How do massive companies with unlimited resources and insanely talented teams still create bad products that no one wants to buy? Product/Industrial Design and Product Development is hard. The path to innovation is uncertain, at best. This video will explore the many reasons behind why companies fail to create innovative product designs, and how it can be avoided. 0:00 Intro 0:24 Team Dynamics Show Through In The Product 1:16 Unclear Vision 3:06 Discerning Between Stupid & Genius 3:36 Management Problems 5:06 Success Was So Close, Yet So Far... 6:17 Being Too Safe 7:00 Sales/Marketing Vs Design 10:00 Innovation is a Threat - Not an Asset 11:09 Kodak & Being Shortsighted 13:38 Fujifilm 14:13 Fear All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Much of the footage of the Aztek is from a channel called "Regular Car Reviews" null and Doug DeMuro: https://www.youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg