This short video shows you the steps to create your new Google Analytics account and property from scratch. To use Analytics, you must first be signed in with a registered Google account email address and password. Here's a written step-by-step guide to set up your new Analytics account and property for your website and/or app: https://support.google.com/analytics/answer/9304153 Learn more about which business objective is right for you and will give you the reports you need: https://support.google.com/analytics/answer/12924488 For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior digital analytics experience. Start the first course here: https://goo.gle/GA-course1 Watch video previews from all course lessons in this playlist:    • Analytics Academy on Skillshop   Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster: https://marketingplatform.google.com/about/analytics/