A data stream is your means to collect data from your website or app. Watch to see the steps for setting up a new data stream. If you missed the previous step to create your account, start with that video: https://www.youtube.com/watch?v=ybK-VUAxZ_8 For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior digital analytics experience. Start the first course here: https://goo.gle/GA-course1 Watch video previews from all course lessons in this playlist:    • Analytics Academy on Skillshop   Get started for free with Google Analyics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster: https://marketingplatform.google.com/about/analytics/