Download Shapr3D for iPad, macOS, & Windows: https://www.shapr3d.com/download?utm_source=social&utm_medium=youtube&utm_campaign=designtheory to get 10% off with code "DesignTheory10" Support me on Patreon: https://www.patreon.com/JohnMauriello Check out the Design theory merch @ https://designtheory.store/ Sign up to learn more about the design book that we're going to publish: https://www.studioello.com/mail Check out my online industrial design course, Form Fundamentals: https://bit.ly/335vsqO Join my discord channel: https://discord.gg/hFw55nh Follow me on Twitter: https://twitter.com/john_mauriello Follow my Instagram: https://www.instagram.com/mauriellodesign/ Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn/ Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now. Editing by Brad Heath: https://twitter.com/brad_heath_ All content directed and written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Time stamps: 0:00 intro 1:00 Good Design is Honest 6:48 Good Design is As Little Design As Possible 14:09 Good Design is Environmentally Friendly 15:51 Good Design is Long Lasting 16:42 Good Design is Thorough Down to the Last Detail 18:08 Good Design is Unobtrusive 19:00 Good Design Makes a Product Understandable 19:40 Good Design Makes a Product Useful 20:35 Good Design is Innovative 20:52 Good Design is Aesthetic & Other Parting Thoughts 21:50 Dieter's REAL Secret Of Good Design