Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. When you need to report on information that Analytics doesn't surface by default, you will need to create custom dimensions and metrics. In the previous video, you learned about custom events and event parameters. In this video, you'll learn about custom dimensions and metrics, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property using the data from the custom event. Chapters: 0:00 - Introduction 2:11 - Why you need a custom dimension 4:38 - Create a custom dimension 5:52 - Build an exploration using the custom dimension 8:05 - Conclusion Resources: Learn more about dimensions and metrics in Google Analytics → https://support.google.com/analytics/answer/9143382 Learn more about custom dimensions and metrics in Google Analytics → https://support.google.com/analytics/answer/10075209 Check out the demo code for this series → https://github.com/googleanalytics/ga... Join the Google Analytics 4 Discord server → https://discord.gg/djsM2JfQaG Subscribe to the Google Analytics channel → null Instructor → https://twitter.com/matt_landers #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #customdimensions #custommetrics #dimensionsmetrics