A conversion is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a conversion action, you mark an event that measures the user action as a conversion. Each time a user triggers the event, a conversion is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a conversion so you can record the user action as a conversion. Chapters: 0:00 - Introduction 1:29 - Mark an event as a conversion 3:10 - Conclusion Resources: Learn more about conversions → https://support.google.com/analytics/answer/9267568 Check out the demo code for this series → https://github.com/googleanalytics/ga... Join the Google Analytics 4 Discord server → https://discord.gg/djsM2JfQaG Subscribe to the Google Analytics channel → null Instructor → https://twitter.com/matt_landers #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #conversions #ga4conversions