Traffic sources describe where your traffic originates (source, e.g., google, baidu, bing), the methods by which users arrive at your site/app (medium, e.g., organic, cpc, email), and the specific marketing efforts you use to drive that traffic (e.g., campaign, creative format, keywords). In this video, you'll learn more about how traffic sources work and where to see traffic sources in your reports. Chapters: 0:00 - Introduction 0:45 - Source, medium, campaign, and channel group 2:08 - Traffic source dimensions 4:34 - Acquisition reports 9:16 - Conclusion Resources: Join the Google Analytics 4 Discord server → https://discord.gg/djsM2JfQaG Learn more about traffic sources → https://support.google.com/analytics/answer/11242870 Learn more about channel groups → https://support.google.com/analytics/answer/9756891 Learn more about the demo account → https://support.google.com/analytics/answer/6367342 Subscribe to the Google Analytics channel → null Instructor → https://twitter.com/matt_landers #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #trafficsources