Logan and KSI join forces to launch PRIME Hydration in an attempt to sell it to Gatorade. Learn about the Business of Creators every Tuesday & Friday: http://www.ThePublishPress.com/ Check out vidIq: http://www.VidIq.com/colinandsamir 00:00 Intro 00:47 The Story of KSI and Logan Paul 02:50 Why they are so dynamic 03:40 The announcement of PRIME Hydration 05:06 Skeptics of Logan and KSI 07:20 Gatorade is the new enemy 08:47 Case Study - BodyArmor 11:25 Logan and KSI's competitive advantage 12:29 Data and Trends 14:08 The UK 16:00 Challenges OUR ONLINE COURSE: 🎬 Make better YouTube Videos: http://moment.8ocm68.net/keM6z WHAT WE USE TO MAKE VIDEOS: 🎥 Our YouTube Camera Gear: https://amzn.to/3coHTR2 🎵 Where we get our Music (amazing for Creators): http://share.mscbd.fm/colinandsamir 🎙 Our Podcast Gear: https://amzn.to/2YpfPVC 📈 Our Most Popular YouTube Videos 🎬 Why Mr Beast will be A Billionaire: https://www.youtube.com/watch?v=oopD9FX7a_c 🎬 Why David Dobrik Laughs so Much: https://www.youtube.com/watch?v=fjZSLHvkg14 🎬 Airrack’s $17,000 Gamble: https://www.youtube.com/watch?v=kzBU9gEHx_M RECOMMENDED Reading 📔 Growth Hacker Marketing by Ryan Holiday: https://amzn.to/3r3jmFl 📓 The Practice by Seth Godin: https://amzn.to/3coyrgA 📓 This is Marketing by Seth Godin: https://amzn.to/3aeg8bf 🎙 Listen to the show iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website - www.colinandsamir.com 🌍 Advertise With Us - partnerships@publishprojects.com Join Our Community 📸 Instagram - https://instagram.com/colinandsamir 🐦 Twitter - https://twitter.com/ColinandSamir 🎬 Clips Channel - https://bit.ly/3b4mfk9 WHO ARE WE: We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try and get to the bottom of what’s working on YouTube and where the creator economy is headed. We are currently working on building education with creators, if you want to learn more, sign up for our weekly newsletter. Ask us a Question: Tweet us @colinandsamir or email us at Colinandsamir@gmail.com - if your email is long, we might not read it, but you never know…