Get the exclusive NordVPN deal here: https://nordvpn.com/colinandsamir It’s risk-free with Nord’s 30-day money-back guarantee! Today we're interviewing Reed Duchscher, MrBeast's Manager and CEO of Night Media. Check out Reed's Podcast, Creator Economics null 00:00 Who is MrBeast's Manager, Reed Duchscher 01:02 Thanks to NordVPN 02:14 MrBeast's Formula for viral videos 04:03 How Mobile Games saved MrBeast 05:43 What makes MrBeasts special 08:40 How Squid Game changed MrBeast 13:45 Hard Lessons from the Beast Burger Launch 15:38 Why risk so much? 17:12 How MrBeast built Feastables 20:05 What is the creator business revenue model? 23:09 How do managers get paid? 24:32 What do creators not understand about managers? 25:08 The difference between managers, agents, and presidents 27:48 The Network Effect 28:37 MrBeast Hitting 100M subscribers 30:11How creators should prepare for a recession 33:20 The problem with TikTok, Reels, and Shorts 37:39 MrBeast's character development 41:06 Videos MrBeast didn't upload 44:24 What Reed Duchscher looks for in a creator Editors: Chris Schwaar Jesse Leon Graphics & Animation: Chris Schwaar Production Coordinator: Marilyn Haigh Special Thanks: Reed Duchscher Night Media COLIN AND SAMIR’S NEWSLETTER 📫 30,000+ read our free newsletter that breaks down the business of creators. Sign up: https://bit.ly/publish-press ASK US A QUESTION ❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: https://bit.ly/publish-creator-support TOOLS & RESOURCES 🎬 Take our course to make better YouTube Videos: http://moment.8ocm68.net/keM6z 🎙 Record studio-quality videos from anywhere with Riverside: https://bit.ly/Riverside_ColinSamir LISTEN TO THE SHOW iTunes: https://apple.co/2K1pYhu Spotify: https://spoti.fi/2OnTmBC GET IN TOUCH 🌍 Our website: www.colinandsamir.com 🌍 Advertise with us: www.thepublishpress.com/partnerships 🌍 Book us: ColinandSamir@UnitedTalent.com JOIN OUR COMMUNITY 📸 Instagram: https://instagram.com/colinandsamir 🐦 Twitter: https://twitter.com/ColinandSamir 🎵 TikTok: https://www.tiktok.com/@colinandsamir 🎬 Clips Channel: https://bit.ly/3b4mfk9 ABOUT US We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed. SUBSCRIBE OR I TAKE YOUR DOG ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝