Head to https://squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . This video was made prior to the recent antisemetic statements made by Kayne West. We condemn these antisemetic statements as abhorrent, offensive, and unacceptable. Is Kanye West a good designer? In this video, we analyze some of his design work for Yeezy. A lot of these shoes go against every design instinct I have...and that's exactly why I love them. Become a patron of my channel on Patreon: https://www.patreon.com/JohnMauriello Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: https://discord.gg/hFw55nh Follow me on Instagram: https://www.instagram.com/mauriellodesign Follow me on LinkedIn: https://www.linkedin.com/in/mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com/ Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 0:00 Intro 0:55 Why Yeezys are Different 3:26 Kanye Challenges Norms 4:18 The Benefits of Being an Outsider 6:00 Transcending Categories 7:00 Kanye Hires The Best People 7:37 Musical Influence on Design 8:55 Foam Runners Design Analysis 13:36 Should Kanye Be Taken Seriously? 14:15 The Key to Kanye's Success in Design All content written by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. Bradley Heath (editor): https://www.linkedin.com/in/bradley-heath-032299109/ Some of the footage is from the following youtube channels: Seth Fowler: https://www.youtube.com/watch?v=_jGA-kKThdk Weartesters: https://www.youtube.com/watch?v=2DVUBj_lUGI Elliot Page: https://www.youtube.com/watch?v=EbCq-WOBZXA BryceKicks: https://www.youtube.com/watch?v=rwn5f5C9nCI Yeezy is Kanye West's design brand with Adidas. Industrial designers, shoe designers, and footwear designers design shoes for Ye. Yeezy 350 v2, Yeezy 700, and Yeezy Foam Runner Foamrunner are all shoes that Kanye West has designed. Kanye West "Ye" is a famous musician, but does that translate to good design? Steven Smith worked as a designer for Reebok, Nike, and New Balance.