We can say with full confidence that a video like this does not exist on the internet... until now. Two years ago, we had the pleasure of meeting with Alpago Group, and within their holding companies, we came across F1rst Motors: a luxury car dealership and showroom that has surpassed industry standards, standing proud as a source of inspiration for the rest of the world. Their portfolio includes the likes of Bugatti, Ferrari, Lamborghini, Mercedes-Benz, Rolls Royce, McLaren, and that’s just scratching the surface. We know that only a select few can afford these cars, but what drew us to F1rst Motors is their passion for making these cars available for everyone to enjoy. They have a showroom equipped with 60 staff, open to the public from the opening to closing of the doors, allowing their community to come, grab coffee, take pictures, meet other car enthusiasts, and leave with a positive impact on their life goals. From seeing their showroom worth $100 million in 2022, today they have more than doubled their inventory, with an inventory of over $250 million in their cars. This is something you don’t see every day, and we know it’s not easy for many to travel to Dubai to see this beautiful fleet; that’s why we filmed a video that takes you through EVERYTHING. We don’t just walk you through the cars. We sit down with the CEO, learn about the process of acquiring these cars, the upkeep, and of course, the team having some fun along the way. This whole experience has been incredible, and it’s safe to say I’m excited to see what the future holds for F1rst Motors. We always say this is just the beginning, but trust me when I say they have something on the table that the world is not ready for. Again big thanks to Alpago Group and F1rst Motors for making this tour happen!
Show more