ViewTube

April Fools Day is upon us, and we're still chuckling to ourselves over this oldie but goodie. 

There is no better time to ride your bike than summer. Long days, warm breezes, stunning light. The days seem to stretch forever. These are the dog days of summer.

Brandon Semenuk's freshly released video "ARRAY" captures the feeling of endless freedom. Watch the video, produced by  @SRAM , below: 

Have you ever found yourself pondering the difference between a road and gravel bike? Wonder no more as Kiel Reijnan (former pro roadie turned gravel guru) explains the key differences between the two. 

Our latest Project One Icon Color Schemes are here! Get groovy with Tie Dye on your favorite bikes. 

It’s The Bicycle Company like you’ve never seen it before. Fly through our global headquarters in Waterloo, WI USA, and see where the magic comes to life. Watch now!