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**The #1 killer of businesses is bad cashflow.

15 other harsh business truths for you:

1. The greatest muscle you can build is urgency. Bureaucracy is business poison.

2. Decrease the time between having an idea and getting it done. Everything changes.

3. Never sacrifice reputation in the name of business. You can always start another company. You can never create a new reputation.

4. Long-term games and long-term people compound. Resist shiny objects.

5. Hire smart people, pay them well, set them up for success... Then leave them the hell alone.

6. “There’s nothing worse than being sick, fat, tired and trying to run your business.” - Dana White

7. The highest ROI investment founders & owners can make is in themselves. Health shapes mindset. Mindset shapes action.

8. You're better off learning negotiation than financial modeling. Business is less spreadsheets than words.

9. The best business of all time has only you, a computer, and the send button.

10. Every additional employee increases complexity. Hiring is a last resort.

11. The best advice comes from those just a couple steps ahead of you. These people still vividly remember the problems you're facing today.

12. Sell painkillers, not vitamins. There's more money in needs than wants.

13. No discounts. Compete on value, not price. Any biz with $$$ can enter your market and bleed you out. Differentiate beyond commodity.

14. A happy customer is the most powerful marketing. Prioritize reviews. Humans are social animals.

15. If no one thinks you’re crazy, you’re too late. If everyone thinks your idea is good? Even worse. Outsized returns lie in non-conformism.**

Like this list? Then you’ll wanna check out my list of 14 middle class habits keeping you broke here:  https://contrarianthinking.biz/3Sx9L9g 

I walked away from $$ salaries for freedom.


Because rich doesn’t always equal wealth...


Real wealth, the kind that gives you the freedom of time and to speak your mind.


And so, I obsess on one thing: growing empires as large as possible, to help as many as possible get to financial freedom.


Why?


Because financial freedom leads to personal freedom which leads to philosophical freedom.


Today I focus on builders in a world of consumers.


Hold-your-grounders in a world of sway-with-the-winders.


I am talking about you.


The few. The men and women who truly run the world. The builders.


There is no greater mission than freeing humans. Start with freeing yourself, finish with freeing others.


↓ ↓ ↓


This is why I built Contrarian Thinking.


If you want the bite-sized free version of our education... you should be getting this newsletter:  https://contrarianthinking.biz/yt-comms 

I’ve read over 200 books on making money.
50% were useless
25% were wrong 
19 changed my financial life forever 

Here’s the list of the top 19 books I would recommend: 
 https://contrarianthinking.biz/19books-ytcomms 

The #1 killer of businesses is bad cashflow.

15 other harsh business truths for you:

1. The greatest muscle you can build is urgency. Bureaucracy is business poison.

2. Decrease the time between having an idea and getting it done. Everything changes.

3. Never sacrifice reputation in the name of business. You can always start another company. You can never create a new reputation.

4. Long-term games and long-term people compound. Resist shiny objects.

5. Hire smart people, pay them well, set them up for success... Then leave them the hell alone.

6. “There’s nothing worse than being sick, fat, tired and trying to run your business.” - Dana White

7. The highest ROI investment founders & owners can make is in themselves. Health shapes mindset. Mindset shapes action.

8. You're better off learning negotiation than financial modeling. Business is less spreadsheets than words.

9. The best business of all time has only you, a computer, and the send button.

10. Every additional employee increases complexity. Hiring is a last resort.

11. The best advice comes from those just a couple steps ahead of you. These people still vividly remember the problems you're facing today.

12. Sell painkillers, not vitamins. There's more money in needs than wants.

13. No discounts. Compete on value, not price. Any biz with $$$ can enter your market and bleed you out. Differentiate beyond commodity.

14. A happy customer is the most powerful marketing. Prioritize reviews. Humans are social animals.

15. If no one thinks you’re crazy, you’re too late. If everyone thinks your idea is good? Even worse. Outsized returns lie in non-conformism. 

Most people will never understand the pain and grit it takes to be a business owner, founder, CEO, head honcho. 
 
But some of us are just absolute psychopaths – so unemployable the only option is entrepreneurship. 
 
If you’re reading this, you may be one of those humans who understands. But I want to make sure of one thing... 
 
Don’t mistake opportunity for ease. 
 
It's work. There's risk. 
 
It’s only worth it if you are consistently good and consistently work hard. That is what it takes, nothing more, nothing less.

If you GET IT, you'd appreciate my newsletter →  https://contrarianthinking.biz/yt-comms 

What’s better, IQ or EQ?🤔 

Your best investment is you. 
 
You'll spend: 
- $200 on dinner but not a gym 
- $2k on a vacation but not a course 
- $100 on wine but not vitamins 
- $50k on a new car but not an investment 
 
Invest in you like you'd invest in your business. 

Unpopular opinion.  

Solopreneurship is shallow and lonely.  

Build something so big, you get to bring others along with you.  

Not just build your bank account.  

Don't just be free, free others.  

*Pic featuring some of the biz buyers and builders from our community 

9 tools I like to add to all our businesses:

1. Deel - HR & payroll
2. Notion - processes & SOPs
3. Jobber - service quotes, scheduling, & invoicing
4. Openphone - making a business phone #
5. Upwork - freelancers & contractors
6. Zenefits - employee benefits
7. Zapier - automations
8. Approachment - sales follow up (I own)
9. Beehiiv - email marketing / newsletters

Get the full list here (plus links to check out these tools) →  https://contrarianthinking.biz/47LUFTE 

We're careful not to bloat our tech stack.. but any you think we seriously missed?