On June 14, 2017, an emergency call from London council housing Grenfell Tower reported a small fire on the fourth floor of the building. 36 minutes later the fire climbed to the top of the 24 story building. While residents called for help from within, family members and neighbors watched in horror from the street. 72 people died. Many recorded the event. People were told by authorities to stay in their homes, a standard practice with fires in high-rise buildings. This was based on the theory that the building’s design would keep the fire contained. However, a government inquiry later found that the outside of the building had been fitted with highly combustible cladding, which led to the fire spreading quickly, and left residents trapped. Had this been known, the property would have been evacuated and lives saved. Source Material is a multimedia project that takes you behind the headlines and straight to the source. It is also a podcast. Listen and subscribe here for original episodes: http://vice.video/sourcematerialpod Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE About VICE: The Definitive Guide To Enlightening Information. From every corner of the planet, our immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, protest, the internet and other subjects that don't even have names yet. Browse the growing library and discover corners of the world you never knew existed. Welcome to VICE. Connect with VICE: Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com/ More videos from the VICE network: https://www.fb.com/vicevideo Click here to get the best of VICE daily: http://bit.ly/1SquZ6v Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Follow us on Instagram: http://instagram.com/vice The VICE YouTube Network: VICE: null MUNCHIES: null VICE News: null VICELAND: null Broadly: null Noisey: null Motherboard: null VICE Sports: null i-D: null Waypoint: null