What is a creative brief? How do you clearly communicate ideas from the client to your team? How do you translate strategy into visuals? In episode 3 of Building a Brand, Ben and Matthew sit down with the design team at Blind to brief them on the project. The challenge here is trying to communicate what they learned in the discovery session, and how they might take the insights they've gathered and turn it into a visual brand. 📝 The main components of a creative brief include: - The client and project goals - Highlight the key insights from the discovery session - The design challenge - User profiles, and intended audience - Brand attributes - Creative parameters to work within - Assign tasks to each team member 🎬 Episode breakdown: 0:44 – Meet the Designers on the Project 1:26 – Briefing the design team on the strategy 1:54 – What is a Creative Brief? 2:22 – Insights about the tasting room 3:20 – What are the brand attributes and what do they mean? 7:07 – What is the designers' process? 8:41 – Communicating the user profiles and user needs 9:33 – Designer, Emily Xie, presents her ideas 13:05 – Art Director, Sang Chung, presents his ideas 18:15 – Designer, Minhye Cho, presents her ideas 21:00 – Matthew and Ben don't agree on the use of the word “Retro” 24:00 – the big challenges of this project 24:55 – On the next episode of Building a Brand – 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 👉 Interested in brand strategy and the discovery process? Learn our process, CORE: http://bit.ly/30PwWzZ 💪 What are Stylescapes? Remove the guesswork. Focus on good work: http://bit.ly/2JJKhEM 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: http://share.epidemicsound.com/thefutur – 🖥 Watch the entire Building a Brand series playlist here: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ – A note on Stylescapes: The “Stylescape” (mood board) is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. #BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign #CreativeBrief === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — BOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklist Essential Design Books: https://bit.ly/futur-design-books Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com/ FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur by purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: https://webflow.grsm.io/thefutur Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com/ Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne