This first-time entrepreneur didn’t find a gap in the art market — he reinvented it. Here’s how he made it happen. Up Next ► This is How to Stand Out in Any Industry https://www.youtube.com/watch?v=tweJHfWiCl0 Subscribe to Freethink on YouTube ► https://freeth.ink/youtube-subscribe Carter Cleveland, the founder and CEO of Artsy, shares his journey in revolutionizing the art industry through technology. Initially met with skepticism, Cleveland's company aimed to bridge the gap between art and the masses, making it accessible like Netflix for films or Spotify for music. Unlike traditional disruptive approaches, Artsy sought to collaborate with existing art galleries, recognizing their value and unique role in the ecosystem. By engaging established galleries and securing top players in the industry as partners and investors, Artsy gained credibility and attracted a multitude of galleries to its platform. The success of Artsy, according to Cleveland, was rooted in a mission to expand the art market's accessibility and benefit artists and collectors rather than just focusing on profits. Key takeaways from Cleveland's experience include the importance of working on endeavors aligned with personal passion and purpose, valuing collaboration over disruption, and recognizing the potential of an existing industry ecosystem. This narrative underscores the significance of approaching innovation with empathy, understanding, and a willingness to build bridges between tradition and technology to create positive change. Because it’s possible to be a benevolent disruptor. Watch on Freethink.com ► https://www.freethink.com/sponsored/artsy This video was made in partnership with https://www.youtube.com/channel/UCt1LypVFTIQPza66suq00Pw ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ Read more of our stories on entrepreneurship: Y Combinator launches a ‘Tinder for entrepreneurs’ to match startup co-founders ► https://www.freethink.com/entrepreneurship-innovation/cofounder-matchmaking/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description The 5-hour rule: How to turn a wasted day into a successful one ► https://www.freethink.com/entrepreneurship-innovation/the-5-hour-rule/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description No, 90% of new businesses don’t fail. Here’s why. ► https://www.freethink.com/society/build-for-tomorrow/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡ Watch our original series: ► Hard Reset:    • Hard Reset by Freethink   ► Just Might Work:    • Just Might Work by Freethink   ► Challengers:    • Challengers by Freethink   ◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠◠ About Freethink No politics, no gossip, no cynics. At Freethink, we believe the daily news should inspire people to build a better world. While most media is fueled by toxic politics and negativity, we focus on solutions: the smartest people, the biggest ideas, and the most ground breaking technology shaping our future. ◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡◡ Enjoy Freethink on your favorite platforms: ► Daily editorial features: https://www.freethink.com/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ► Solutions-based stories, straight to your inbox: https://www.freethink.com/subscribe/?utm_source=youtube&utm_medium=video&utm_campaign=youtube_description ► Facebook: https://www.facebook.com/freethinkmedia​/ ► Instagram: https://www.instagram.com/freethink​/ ► Twitter: https://twitter.com/freethinkmedia​/ ► Join the Freethink forum: http://www.facebook.com/groups/freethinkforum/