Wonder Bread’s annual sales sits around half a billion dollars for its owner Flowers Foods, despite healthier alternatives like whole grains and sourdough dominating the fragmented U.S. bread industry. While consumer preferences started shifting away from white bread starting in the 1960s, Wonder Bread still enjoys a 94% brand awareness according to Flowers Foods. Watch the video above to learn more about how the once beloved American staple has stuck around a century later. Chapters: 00:00 — Introduction 01:45 — White bread in America 04:40 — Saving the brand 06:10 — Stable contributor Produced, Shot and Edited by: Ryan Baker Animation: Christina Locopo Senior Managing Producer: Tala Hadavi Additional Sources: Wonder Bread, Flowers Foods, Reuters, Newspapers.com » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC What Happened To Wonder Bread?