In this 2021 Independent Games Summit session, Derek Lieu and Dana Trebella walk through the various marketing components, the intention behind each of them, and what each marketing asset should accomplish to be successful. Looking at everything from websites, to press kits, and various kinds of trailers, they explain why you should or shouldn't consider those various elements when planning a marketing campaign. Head to GDC Vault (http://www.gdcvault.com/) for the latest video-on-demand sessions from GDC 2022—with several GDC videos available to watch for free! Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.