🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. According to new McKinsey research, CEOs and CMOs recognize that good marketing drives business growth, yet they fail to agree on marketing’s primary role in the organization. McKinsey surmises that these leaders must jointly determine key objectives and measurements, but Robert Rose argues that integrated marketing planning is a remit best managed by teams outside the C-Suite. 📣So what do you think? What efforts might sharpen leadership's focus on marketing outcomes rather than its activities? Let us know your thoughts in the comments. 👀 Related: 5 Building Blocks for Connecting Content to B2B Revenue Growth - https://contentmarketinginstitute.com/articles/connecting-content-revenue ⭐️Source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-power-of-partnership-how-the-ceo-cmo-relationship-can-drive-outsize-growth