Most people understand that communication is a vitally important skill in life and business...and yet most people still struggle to communicate effectively. In this vibrant Tedx Talk, Tim Pollard unpacks why and how most communication goes wrong and presents a powerful tool for the design of world-class communication. Tim is the Founder and CEO of Oratium and author of The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design. Throughout a long career in Sales and Marketing for companies such as Unilever, Barclays Bank and the Corporate Executive Board, Tim has almost obsessively sought to understand and capture the underlying “science” of extraordinary communication. The result of this journey has been the development of a unique set of tools and concepts, and a remarkable ability to coach others in the learnable processes of exceptional communications. As a leading thinker in his field, Tim is a regular columnist for Forbes and Entrepreneur, and a highly sought-after speaker in the area of advanced communication skills, with particular emphasis on executive communications, sales messaging and donor messaging. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx