Western wellness influencers once dubbed coconuts the new "it" superfood. Even though nutritionists couldn't agree if they deserved the hype, people kept gobbling them up. But what did the soaring demand mean for coconut producers? Well, harvesting coconuts is dangerous work. Farmers risk their lives climbing 80-foot palm trees to get the fruit. And processors brave saws to remove the pesky shells. We visit Sri Lanka to see how coconut farmers bear the burden of the West's superfood obsessions. 0:00 Intro 1:33 How coconuts are harvested 4:44 How the coconut factory works 7:40 Why coconuts are so important in Sri Lanka 9:01 Are coconuts actually good for you? 11:47 How Navik Mills cashed in on soaring demand 12:45 Other popular superfoods around the world MORE BIG BUSINESS VIDEOS: How Tabasco Fills Up To 700,000 Hot Sauce Bottles A Day | Big Business | Insider Business https://www.youtube.com/watch?v=hqBKJF7tE_k 23 Fascinating Jobs Around The World | Big Business | Insider Business https://www.youtube.com/watch?v=RThSD70hiTg Nigeria Is The Biggest Cassava Producer In The World. Why Isn’t It Cashing In On The Global Market? https://www.youtube.com/watch?v=zVtlR4cwqRs ------------------------------------------------------ #coconuts #superfood #insiderbusiness #food Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider How 30,000 Metric Tons Of Coconuts Are Processed A Year In Sri Lanka | Big Business