If you’re black and want to ask a white person to stop being racist on Twitter, it may be more effective to have a white friend do it for you.
That’s what the data indicates in a recent paper published by NYU political science graduate student Kevin Munger. He conducted an experiment in which he tracked white Twitter users who were calling people the n-word. He then created four accounts: two with a white cartoon face and two with a black one; one of each had 500 followers, and one of each had only two followers.
Whenever a subject used the n-word again, he had one of the accounts send them a simple tweet: “Hey man, just remember there are real people who are hurt when you harass them with that kind of language.”
In general, only users who got a tweet from a white account with hundreds of followers reduced their usage of the slur. Black accounts, on the other hand, were unsuccessful. And one set of subjects actually tweeted out more racist comments after being gently nudged by a black account with only two followers.
I called Keith Munger to ask why white people using racist language appeared to listen only to white Twitter bots.
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