Why did Hewlett Packard remove the field HR function at their company, and what’s the new role of HR Services? 🤔In this interview, Addie van Rooij, VP People Operations at Hewlett Packard, talks about transforming HR Services from having a strictly operational role to being the new strategic partner and a valued source of information, analytics, and strategy. Van Rooij zooms in on their new approach to HR solutions, building centralized HR service lines that specialize in offering personalized & contextualized support for employees and managers. In this video, we discuss: 0:00 - Intro 0:29 - How can HR tailor services and solutions to individual employees? 1:24 - How is this system of centralized service lines changing the role of HR? 2:52 - What new competencies do you see in HR that you are hiring for right now? 3:42 - Outro Watch the full video to discover why it’s time for HR professionals to move away from having solely transactional and operational capabilities and develop analytical and project management skills. ☝️ Get access to everything you need to future-proof your career in HR. Learn how to build a rock-solid Digital HR business strategy from scratch. 🌐 https://www.aihr.com/courses/digital-hr-certificate/ Master design thinking and learn to create better employee experiences 🧠 https://www.aihr.com/courses/employee-experience/ Become an HR Analytics Leader and head the implementation of data-drive HR practices 📊 https://www.aihr.com/courses/hr-analytics-leader/ Get access to all our courses and develop the latest in-demand HR skills 🎓 https://www.aihr.com/package-deals/ 👋👋 PS Follow us on LinkedIn for the latest HR developments! https://www.linkedin.com/school/aihr/ #Centralized HR #EmployeeExperience #DigitalHR