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The rise of gaming: A look inside Cannes Lions’ newest award

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CNBC International TV

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Mon, 24 Jul 2023 00:00:00 GMT
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Cannes Lions

With gaming revenues tipped to hit nearly 230 billion dollars in 2023, it’s not surprising that Cannes Lions has introduced the new Entertainment Lion for Gaming category. CNBC’s Tania Bryer speaks with the winners, as well as the minds behind the judging process.

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