In this episode of The Financial – Gold’s Gym, a fitness studio built in the mid-1960s that gradually came to be regarded as the “Mecca of Bodybuilding.” Unfortunately, its reputation wasn’t strong enough to withstand the COVID-19 pandemic and it was forced to file for bankruptcy protection in early 2020.
When American bodybuilder Joe Gold decided to open a gym in Venice Beach, California, he only wanted to give him and his friends a place to train. He never imagined that five years later, his business would count the likes of Arnold Schwarzenegger and Clint Eastwood among its members. Nor did he think that it would someday have more than 900 locations scattered across the globe.
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