Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: http://to.pbs.org/Donateoffbook Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful. Featuring: Debbie Millman: http://debbiemillman.com/ Emily Oberman: http://www.pentagram.com/work/#/all/all/newest/ Drew Freeman: http://afreeman.co/, http://www.pentagram.com/ Steve Attardo: http://stevenattardo.com/ Notes: * Work shown during Drew Freeman's section was designed at Pentagram with Paula Scher. * Work shown during Emily Oberman's section was designed at No.17. Music: DJ Pjanoo - http://soundcloud.com/djpjanoo Revolution Void - http://www.jamendo.com/en/artist/2278/revolution-void Dexter Britain - http://soundcloud.com/dexterbritain clamslammer2 - https://www.youtube.com/watch?v=1gjrRpitiKM Milhaven - http://www.milhaven.org/ Binarpilot - http://www.jamendo.com/en/artist/1125/binaerpilot BOCrew - http://ccmixter.org/files/BOCrew/29246 More Off Book: We took a look at The Impact of Twitter on Journalism: https://www.youtube.com/watch?v=Nl9xI-kAE8A We Celebrated Retro Media: https://www.youtube.com/watch?v=47oBPjT5klY Our video on The Effect of Color: https://www.youtube.com/watch?v=nX0DHd5QNS8 Our short documentary on The Creativity of Indie Video Games: null Follow Off Book: Twitter: @pbsoffbook Tumblr: http://pbsarts.tumblr.com/ Produced by Kornhaber Brown: http://www.kornhaberbrown.com/