People are demanding that businesses take a lead on social change. Some brands have been pursuing a social good mission for a long time and others are just getting started. In this inaugural episode of the Shorty Social Good Series, business and non-profit leaders will discuss their successes and lessons learned in their efforts to create global change. Moderator: Ellyn Fisher, SVP Marketing and Communications, the Ad Council Panelists: Javan Van Gronigen, Creative Director/Founder, Donately and Fifty & Fifty Jen Perri, VP of Creator Networks, Univision Natasha Aarons, Multicultural Marketing Lead, Google Rob Smith, CEO/Founder, The Phluid Project Sofia Gross, Public Policy | Partnerships: Political, Government & Non-Profits, Snapchat Thank you to our partners at Donately and Fifty & Fifty!