(0:00) Cold open! “What got us here won’t get us there.” (2:19) Jason and Lon intro Business Breakdowns - a new series! (5:51) Blackberry cast breakdown (9:11) Lessons: Importance of having multiple, complementary co-founders and market pull (13:25) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (14:32) Lessons: “Burn the boats,” importance of diligence, product velocity (21:51) Embroker - Use code TWIST to get an extra 10% off insurance at [https://Embroker.com/twist](https://embroker.com/twist) (23:05) Lesson: Framing the product or pitch (26:11) Lesson: Importance of riding and recognizing paradigm shifts (31:04) Lessons: Marketing as a status symbol, real-world virality, being of action, “bend don’t break” (36:50) Lesson: What got you here won’t get you there (40:53) House of Macadamias - Get 20% off and a free box of Namibian Sea Salted Macadamia Nuts at https://houseofmacadamias.com/twist by using code TWIST20 (42:12) Lessons: Blackberry’s downfall, importance of focus, product association (53:13) Lesson: Knowing when to cash in your chips (56:19) Lesson: Know when to “fake it ‘til you make it” (59:51) Business Breakdown Awards, presented by Jason and Lon Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Check out Blackberry: https://www.amazon.com/BlackBerry-Jay-Baruchel/dp/B0C54GW8PX FOLLOW Lon: https://twitter.com/lons FOLLOW Jason: https://linktr.ee/calacanis Thanks to our partners: (13:25) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (21:51) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (40:53) House of Macadamias - Get 20% off and a free box of Namibian Sea Salted Macadamia Nuts at https://houseofmacadamias.com/twist by using code TWIST20 Listen here: Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957 Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9 Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio More from us: Twitter: https://twitter.com/twistartups Instagram: https://www.instagram.com/thisweekinstartups Official site: https://thisweekinstartups.com/ Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A Subscribe to TWiST Clips for all the best moments: https://www.youtube.com/channel/UCS7tJlcUA6PzVHEMo-X7ddg #startups #entrepreneurship #investing #angelinvesting #tech #news #business