In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainability advocate, discussing pivotal moments that led him to establish his consultancy. The episode delves into the interconnectedness of people, planet, and profit as Konstantin explains how organizations can align their impact in these areas to join the sustainability revolution. With a focus on practical solutions and the business value of sustainability, Konstantin emphasizes the positive impact on the bottom line and offers insights into sustainability marketing. Throughout the episode, both speakers engage in a candid discussion about entrepreneurship, purpose, and the importance of making an impact beyond just making money. *ABOUT KONSTANTIN* Konstantin Popovic is the Founder of Impact3P, a sustainability consultancy that ignites sustainability journeys for SMEs and drives sustainability cultures for bigger organizations. Over the last 30 years, KP (as he is widely known) has been solving business problems through creativity – for famous marketing agencies, clients big and small, and across 3 continents. In this last corporate role, KP discovered his passion for sustainability after winning the assignment for Singapore’s first climate awareness campaign. From that moment he knew he had to slowly switch gears. He upskilled, defined his mission as “making sustainability everybody’s business”, moved back to the US, and got to work. *LINKS & RESOURCES* - Visit Impact3p’s Website (https://www.impact3p.com/) - Connect with Konstantin on LinkedIn (https://www.linkedin.com/in/konstantin-popovic-6808371/)