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How AI informs Diageo's R&D and media spend, according to the company's CMO

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CNBC International TV

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Fri, 23 Feb 2024 00:00:00 GMT
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Drinks conglomerate Diageo's Chief Marketing officer, Cristina Diezhandino, tells CNBC's Arabile Gumede how data and AI is used to within different areas of the business.

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