Designing a great material is only half the battle, now you need to sell it. In this episode we sat down with Dan Wilson from Sintx and took a dive into the surprisingly nuanced world of materials sales and the challenges and pitfalls of marketing materials solutions. Learn more about Sintx and the great materials they are developing by visiting their website at: http://www.sintx.com/ The Materialism Podcast is sponsored by Cal Nano (https://www.calnanocorp.com/) , leading experts in spark plasma sintering and cryomilling technologies. You can learn more about their work and services by visiting their website (https://www.calnanocorp.com/) . This Materialism Podcast is also sponsored by Materials Today (https://www.materialstoday.com/) , an Elsevier community dedicated to the creation and sharing of materials science knowledge and experience through their peer-reviewed journals, academic conferences, educational webinars, and more. Thanks to Kolobyte and Alphabot for letting us use their music in the show! If you have questions or feedback please send us emails at materialism.podcast@gmail.com or connect with us on social media: Instagram (https://www.instagram.com/materialism.podcast/?hl=en) , Twitter (https://twitter.com/MaterialismPod) . Materialism Team: Taylor Sparks (co-host, co-creator), Andrew Falkowski (co-host, co-creator), Jared Duffy (production, marketing, and editing). Keywords: Sales, marketing, salesmanship