Nearly everyone has been RickRoll’d. But few know the real story of the artist behind the 1987 hit “Never Gonna Give You Up” nor do they know about the mysterious origins of the viral RickRoll video meme that exploded in the mid-2000s. VICE meets Rick Astley and the creators of the song to learn about Rick’s meteoric rise to fame, sudden retirement, and surprising comeback. We also meet the creator of the popular RickRoll meme that cemented this persistent hit for generations to come. 00:00 Intro 01:11 You have been "Rickrolled" 08:00 No one believed it would be a hit 13:13 The burnout 19:00 The song that stands the test of time Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE About VICE: The Definitive Guide To Enlightening Information. From every corner of the planet, our immersive, caustic, ground-breaking and often bizarre stories have changed the way people think about culture, crime, art, parties, fashion, protest, the internet and other subjects that don't even have names yet. Browse the growing library and discover corners of the world you never knew existed. Welcome to VICE. Connect with VICE: Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com/ More videos from the VICE network: https://www.fb.com/vicevideo Click here to get the best of VICE daily: http://bit.ly/1SquZ6v Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Follow us on Instagram: http://instagram.com/vice Follow us on TikTok: https://www.tiktok.com/@vice?lang=en The VICE YouTube Network: VICE: null MUNCHIES: null VICE News: null VICELAND: null Vice Life: null Noisey: null Motherboard: null VICE Sports: null i-D: null Waypoint: null #rickastley #thestoryof