Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 0:06 Introduction 1:56 Agenda 2:31 Migrating to Google Analytics 4 3:36 GA4 Account Structure 6:42 Demo - creating a GA4 property 9:10 Demo - creating a Data Stream 13:00 Demo - Google Ads linking with the GA4 Setup Assistant 15:17 Measuring custom events in GA4 19:03 Measuring Conversions in GA4 26:15 Migrating users with the GA4 Setup Assistant 29:50 Reporting & Explore in GA4 34:35 Demo - Reporting 38:00 Demo - Customization 44:23 Demo - Explore