The advert opens with a panel game called “Does the Batter Matter?” We hear from a fish expert, a man dressed in seafaring garb, who says that it’s the fresh caught fish that matters. We then hear from a chef, looking remarkably like the 1950s TV chef, Philip Harbin. He advocates special batter and breadcrumbs. The final ‘expert’, a small boy, simply says, “There twice as good!”