Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, the e-commerce platform Meesho has an expansive user base of over 100 million individuals. Recently, it achieved a remarkable milestone of surpassing 1.1 million sellers on its platform, drawing the attention of more than 600,000 small-scale enterprises within the past 12 months. Backed by the likes SoftBank, Meta, Y Combinator, and Fidelity Investments, Meesho empowers anyone to start their own business with zero investment or inventory. Throughout its journey, this online marketplace has used artificial intelligence (AI) and advanced analytics to transform the shopping experience. In addition to implementing existing AI and machine learning (ML) algorithms, Meesho has developed custom models. By harnessing the power of data science to personalise product recommendations, optimise pricing strategies, identify fraudulent activities, and deliver exceptional customer support, Meesho is streamlining the process of discovering and purchasing desired products, making it more effortless and convenient for its customers. #meesho #ecommerce #datascience