Product Manager Breen Baker walks you through many of the new additions and changes to Google Analytics 4 that help set it apart from its predecessor, Universal Analytics. You'll learn about the advanced data collection and modification controls, user governance, and privacy features that help set Google Analytics 4 apart. 0:06 Introduction 0:45 Agenda 1:05 Enhanced Measurement & Events 6:08 Organizational Governance 9:31 Privacy Controls 10:33 Takeaways