In this clip, Celia Hodson walks us through the process she went through to assess Hey Girls's market opportunity in the period product market, which consisted of focus groups with customers in a pizza restaurant, trying to find out which needs remain unfulfilled regarding period products. She also elaborates on the process of finding manufacturers and negotiating with them, ensuring that those would meet their requirements regarding social and ecological aspects. She talks us through the first bulk orders from the manufacturers that were made based on the feedback of the focus groups and the excitement of the first product arriving in huge containers from overseas, which she had to pay by taking a personal loan. Connect with Celia Hodson: https://www.linkedin.com/in/celiahodson/ https://twitter.com/CeliaHodson Hey Girls https://www.heygirls.co.uk/ About edventure: edventure is a student-led pan-European accelerator, building startups through a semester-long program as well as running accelerator and incubators for universities to complement their enterprise offerings. We share key tools and resources, organize epic events, workshops, and talks with experts - in collaboration with our amazing partners. The edventure brief is a podcast hosted by edventure, in which we will be uploading new podcasts every week where we spotlight some of the world's leading start-up founders and VCs to talk about their journeys and experiences in the field. We will also be sharing short clips and excerpts from the podcasts! Subscribe here for more of this content: https://www.youtube.com/channel/UCTSaFDeV3NRED3IkJLtteSw Connect with edventure: Listen to our audio podcast on Spotify and Apple: https://anchor.fm/edventure Visit our website: edventure.vc Read some of our articles from The edventure blog: https://edventure.medium.com/ Follow us on Instagram: https://www.instagram.com/edventurevc/ Follow us on Facebook: https://www.facebook.com/edventurevc Follow us on LinkedIn: https://www.linkedin.com/company/edventure-capital/ Follow us on Twitter: https://twitter.com/edventurevc Edventure book recommendations Start with why: https://amzn.to/3wMcYFs Exponential organizations: https://amzn.to/34HesES Bold, How to Go Big, Create Wealth and Impact the World: https://amzn.to/3pf0TWM The Power of Habit: https://amzn.to/3vRwlNb Venture Deals, Be Smarter Than Your Lawyer and Venture Capitalist: https://amzn.to/34LGRtE The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://amzn.to/3vJzizn The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://amzn.to/2RiEBXt The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: https://amzn.to/3pf0TWM