Show Notes: https://retipster.com/170-meir-shemtov/?utm_source=youtube&utm_medium=social&utm_campaign=podcast&utm_content=liO5gRyCe6w
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Born and raised in Uruguay, Meir Shemtov moved to the US when he was 13. He started his first e-commerce business at 23, became a partner in a creative retail company, and sold it to WeWork at 25. He launched a co-living startup, exited in 2020, and launched Lot of Land, Inc. shortly after that.
Meir has a rapidly growing team; he does a lot of double closings and assignment deals (10-15 contracts a month).
In this conversation, we will find out how Meir's business works, how he has managed to grow such a thriving land business, and a surprising competitive edge he's been able to find with email marketing.
0:00 - Introduction
1:40 - Who is Meir Shemtov?
04:35 - How Meir Started on Land Investing
08:30 - Opportunity for Email Marketing in Land Investing
10:10 - The Four Pillars of His Business Model
12:00 - Property Offers and Cold Calling Challenges
13:10 - Optimizing Processes Before Scaling the Business
13:29 - Email Marketing Strategies
17:41 - Handling Unsubscribes and Deliverability Rates
18:47 - Effectiveness of Email Marketing vs. Other Channels
24:25 - The Value of Direct Mail vs. Text Messaging
26:40 - Importance of Follow-Up
31:05 - Flipping Large Properties vs. Smaller Deals
35:44 - Strategies to Sell Properties
36:32 - Subdividing Properties for Sales
39:15 - How to Succeed at Selling Properties
47:49 - Measuring Market Demand and Supply
51:46 - What Is the Most Effective Selling Platform?
58:43 - The Acquisition Process
1:00:13 - Finding and Managing Your Real Estate Team
1:05:27 - The Challenge of Management
1:11:57 - Giving Back and Finding Meaning and Happiness
1:22:39 - Meir's role as a teacher
1:22:45 - Show notes and conclusion
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