We're back with a prime video. 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 The Fastest Selling Beverage of all time? 01:26 The Rise of Prime Hydration 03:05 Scarcity Marketing 05:00 Who Owns Prime? 06:47 How To Beat Red Bull and Gatorade 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ Twitter: https://twitter.com/AthleticIntrst 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #prime #redbull #gatorade