How to Create a Unique and Memorable Brand in Two Words A Simple Trick for Making Your Brand More Memorable How to Excite and Intrigue with Your Two-Word Brand In this video, Chris Do discusses the difficulty of coming up with a brand identity, particularly when it comes to creating a two-word brand that is unique and memorable. He suggests that instead of using adjectives, people should consider using a noun that reflects their truth. Do provides an example of someone in his community who described themselves as a "world-class hugger," and notes that such a description is both unique and attention-grabbing. He cautions that a two-word brand is not meant to be everything, but rather a hook to begin a conversation. Do emphasizes the importance of creating a powerful hook that excites people and intrigues them, rather than immediately turning them off with a monologue. He recommends the book "Pop" by Sam Horn as a useful resource for developing clever and effective ways to describe one's brand. Finally, Do explains how adding a twist to a familiar idea can make it unique and help it stand out from the competition. Don't miss our 2023 Europe Tour: https://bit.ly/futureuro23 This video is but a small taste of our upcoming 2023 Business Clinic Europe Tour; where for 8hrs exclusively with me I will teach you the ins and outs of mastering sales, painlessly pricing, and becoming a subject matter expert who generates leads beyond their expectations. Apr. 14 – London: Business Clinic Apr. 15 – London: Personal Branding Apr. 17 - Warsaw (NEW): Business Clinic Apr. 19 – Amsterdam: Business Clinic Apr. 21 – Berlin: Business Clinic Apr. 22 – Berlin: Personal Branding Apr. 24 – Bucharest: Business Clinic Apr. 26 – Porto (NEW): Business Clinic Apr. 28 – Barcelona: Business Clinic Apr. 29 – Barcelona: Personal Branding Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: null == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster, MOCS Media, Tasca Studios Futur Theme Music: Adam Sanborne http://www.adamsanborne.com/ Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic