Forbes senior editor Alex Konrad has been covering venture capital and startups for nearly a decade. While many founders have learned how to work well with media, the learning curve is steep, and Konrad sees persistent miscommunication, misunderstanding, and misinformation between the two. Compounding the issue, today’s startup founders have to navigate the increasingly blurred lines of journalism, marketing, social media, and company-directed content, and then try to figure out where their story fits in. To demystify the world of media, Konrad joined Greylock marketing partner Elisa Schreiber and Greylock communications director Kaitlin Durkosh for a wide-ranging discussion. In the first of the two-part conversation, the three break down media basics and offer tactical advice to founders looking to effectively engage with media and tell their company story. You can read a transcript of this conversation here: https://greylock.com/greymatter/startups-and-media-pt-1/ Chapters 0:00 Introduction 1:27 Survivor Bias 3:09 Engaging the Press 4:35 How Early is too Early 6:10 Identifying the Right Outlet 8:24 Reaching Out to Press 10:18 Structure of News Teams 12:21 Offering an Exclusive 14:30 Being Off the Record 17:40 A Good Pitch 22:47 Interviewing Reporters 28:36 Public Relation Firms