On this episode of DesignRush QuickSights we are discussing Ideal Customer Profiles and what's their role in business. Our guest today is Desiree Duffy, CEO of Black Chateau. Sales teams spend as much as 50% of their time on unproductive prospecting. Without the right processes in place, they lose potential deals and customers and waste their marketing budget. All of that because they haven’t defined their buyer personas and ideal customer profiles. By defining ideal customer profiles and buyer personas, your business can get a clearer understanding of who your prospects are which allows you to create a strategy on how to reach them effectively. So what is the ideal customer persona? Fundamental to your branding and every promotion is your ideal consumer. This is the core of your target demographic and by creating a profile of them, you help everyone on your team visualize them. Your copywriter will speak to them in their voice, your ads manager will be able to geo-target and easily identify their interests, your designer will be able to create graphics that speak to their tastes. Desiree works with books and authors, and much like in consumer goods and SaaS, creating the ideal consumer profile when they begin writing is crucial. A product or service should be developed with the ideal consumer in mind, not an after thought tasked to the marketing team right before roll-out. Create a profile that covers age, gender, location, buying habits, interests and more from day one. See more in the video. ____________________ Thank you for your time. ► If you ‘re looking for a marketing agency to help you with finding your Ideal Customer Personas, we can help you find the right one, that meets your budget and requirements: https://bit.ly/3oYQxvI ►Find us on Facebook: https://www.facebook.com/designrush ►On Instagram: https://www.instagram.com/designrushmag/ ►On Twitter: https://twitter.com/designrushmag ►On Linkedin: https://www.linkedin.com/company/designrush #idealcustomerprofile #buyerspersona #targetaudience