🌎 The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Informa Tech’s newly released Trust In Marketing Index finds B2B consumers largely trust the content they receive. Yet, they’re often disappointed by its value and how they’re targeted afterwards. Robert Rose says better gating practices and more specific, detailed information can drive greater satisfaction on both sides. Here’s why. 📣So what do you think? If you use content gating to gather deeper insights on your customers’ journey, will it help increase their trust and willingness to take action? Let us know your thoughts in the comments. 👀 Related: How To Find External Sources To Create Trustworthy Content - https://contentmarketinginstitute.com/articles/external-sources-content-trust ⭐️Source: https://marketinginsights.informatech.com/free/w_ingg167/