Patreon: https://www.patreon.com/PsychIRL Special Thanks to Guest Interviews: Alastair Bostwick https://www.youtube.com/channel/UCab8U04mDNqhBEqNMzM9J_w Caleb Chin Anonymous Former BuzzFeed Employee Buzzfeed. With over 20 million subscribers and a wheelhouse of the internet’s most talented creators, it is simply astounding that a media company can go from having a huge presence online to seemingly insignificant overnight. Whether you hate or love them, there is no denying that Buzzfeed was a media juggernaut around 2016 producing some of the most viral videos and getting hordes of users to take their quizzes. Gaining attention from the 20 something crowd Buzzfeed was a force to be reckoned with. But with such a stronghold on the online community and their numbers reinforcing that, how in the world did this massive enterprise lose their audience? CREW Video by Donna Ben Smith Voice Over: https://www.youtube.com/channel/UCV2y78o25KonQxXXWCBMwsA Production Crew Marygold and Jewel Martinez FIND ME HERE YouTube: null Twitter: https://twitter.com/PsychedIRL Instagram: https://www.instagram.com/psychirl/ CAMERA GEAR (Affiliate) BMPCC 6K Pro: https://www.blackmagicdesign.com/products/blackmagicpocketcinemacamera Canon 90D: https://amzn.to/38VKEEV LENSES Sigma 18-35mm F1.8: https://amzn.to/2vbLv5K Canon 18-135 F3.5-5.6: https://amzn.to/2SZiaot Canon 10-18 F4.5-5.6: https://amzn.to/2SUcv2U AUDIO Sennheiser MKH 416: https://amzn.to/3nBtiXH Sennheiser MKE2 Lavalier Pro Set: https://amzn.to/2Pl5hmo Main Sources: https://tktk.gawker.com/internal-documents-show-buzzfeed-s-skyrocketing-investm-1709816353 https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media https://www.cnbc.com/2017/08/02/how-jonah-peretti-created-buzzfeed-a-billion-dollar-media-empire.html https://www.theguardian.com/media/2001/feb/19/1 https://www.npr.org/2017/10/03/539523369/live-episode-buzzfeed-jonah-peretti https://www.latimes.com/business/la-xpm-2013-oct-18-la-fi-buzzfeed-20131018-story.html https://www.yahoo.com/news/untold-story-baked-alaska-rapper-235914399.html https://www.nytimes.com/2021/01/10/business/media/capitol-anthime-gionet-buzzfeed-vine.html https://www.huffpost.com/archive/ca/entry/scaachi-koul-buzzfeed-writer-harassed-after-call-for-not-whit_n_9285946 https://www.reddit.com/r/canada/comments/46h2j0/buzzfeed_canada_employing_explicitly_racist/ https://www.theverge.com/23450270/buzzfeed-social-media-aggregation-news-digital-media https://www.nytimes.com/2021/01/10/business/media/capitol-anthime-gionet-buzzfeed-vine.html https://www.npr.org/sections/codeswitch/2016/04/14/474123288/a-point-by-point-response-to-buzzfeeds-questions-for-black-people