Guest: Joan Collell (LinkedIn) Organization/Company: LF Energy (LinkedIn, Twitter)/ FlexiDAO (Twitter) Show: State of Energy Summary: FlexiDAO provides software solutions and advisory to help companies achieve their net-zero goals by eliminating the carbon emissions from the electricity that they buy. The company helps organizations by monitoring and certifying the origin of their power, and its carbon emissions every hour of the day. The company uses blockchain technology as a certification enabler to ensure credibility to their claims. Joan Collell, Co-Founder and Chief Commercial Officer at FlexiDAO, joins us on TFiR to talk about how the Dutch startup actually helps companies reduce their carbon footprint, why it joined LF Energy, the role FlexiDAO will be playing in the LF Energy ecosystem, and more. Talking about what is the biggest challenge that the world is facing when it comes to embracing green energy, Collell said, “I think there's a big challenge that we all need to overcome related to standardization. Most companies still do not have a standard way to report on carbon emissions. There are no specific rules that go into details. There is a Greenhouse Gas (GHG) Protocol that establishes certain guidelines, but it's still quite loose.” He feels that the LF Energy Foundation is playing the most important role in bringing the much needed changes, which go beyond creating open source software and bringing players together. “I think LF Energy can help drive standards and common understandings on how to treat carbon emission accounting for the industries to have a common language to speak and to ensure transparency and credibility of reporting of emissions,” said Collell. “If it comes from a broader ecosystem of industry participants, it is much more robust than individual claims that are done company by company. So I think LF Energy can act as an ecosystem, kind of bringing the forces together of the industry into one single voice.”