🚀 Thanks a lot to Shopify for sponsoring this video: https://www.shopify.com/athleticinterest. 🔥 Check out our sneaker socks: null 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 💸 What Does It Cost To Make A Sneaker? 01:28 💡 The Basics 2:13 🏺 The History of Collaborations 4:35 🚀 Athletic Interest Merch powered by Shopify 05:41 🧠 Virgil Abloh 09:16 🤯 The 3% Rule 11:52 🔮 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ Twitter: https://twitter.com/AthleticIntrst 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources [1] https://www.solereview.com/what-does-it-cost-to-make-a-running-shoe/ [2] https://stockx.com/nike-air-force-1-low-tiffany-co-1837-friends-and-family [3] https://www.nssmag.com/en/fashion/18286/nike-dunk-sb-pigeon [4] https://www.newyorker.com/magazine/2019/03/18/virgil-abloh-menswears-biggest-star [5] https://www.youtube.com/watch?v=bzZsGeyg3Kw [6] https://www.gq.com/story/virgil-abloh-cover-story-spring-2019 [7] https://www.youtube.com/watch?v=qie5VITX6eQ [8] https://www.readtrung.com/p/nike-tiffany-and-the-3-rule [9] http://news.bbc.co.uk/2/hi/entertainment/4059997.stm [10] https://hypebeast.com/2018/10/ben-kelly-virgil-abloh-hacienda-columns-interview [11] https://www.youtube.com/watch?v=aYaaBYZ8ONw [12] https://www.nytimes.com/2022/02/10/style/streetwear-virgil-abloh-balenciaga.html https://www.youtube.com/watch?v=KwTDoEK0sbo #virgilabloh #nike #adidas This video was sponsored by Shopify.