We use and hear the words "strategy" and "strategic" in our business lives every day. The words are often overused and misused. What does strategy really mean? In this session, Emory University’s John Kim will provide a "back to basics" cheat-sheet approach to the most important concepts on business unit and corporate strategy. Strategy is more important than ever, but let's all agree on what it means. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with an academic prestige and rigor shared with the international acclaim of Emory University. Goizueta trains business leaders of today and tomorrow with an Undergraduate degree program, a Master's of Science in Business Analytics (MSBA), a Two-Year Full-Time MBA, a One-Year MBA, an Evening MBA, a MBA for Executives (Weekend and Modular formats), a Doctoral degree and a portfolio of non-degree Emory Executive Education courses. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit http://goizueta.emory.edu/ and follow us on Twitter at @emorygoizueta. Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.