The Kinect ride started back in 2009 and lasted 5 years, forced all the way up to the next generation of consoles. A major reorganization of the Xbox team happened after the departure of Don Mattrick in 2013. Kinect is no longer advertised or bundled with the console. Today in 2016, Phil Spencer is still trying to recover the Xbox brand's image. ------ Sources ------ E3 2009 https://www.youtube.com/watch?v=DesTY6Qk07Q E3 2010 https://www.youtube.com/watch?v=2Z-0Rj9-bhg E3 2011 https://www.youtube.com/watch?v=77c2S0V4__w E3 2012 https://www.youtube.com/watch?v=IYvQu00t75w E3 2013 https://www.youtube.com/watch?v=wVz23gN5Z5A Delivering More Choice for Fans https://www.youtube.com/watch?v=O_NLK-jEDGc Fan Impressions at E3 https://www.youtube.com/watch?v=N0qU_qomqsE gamereactorTV Ryse Design Director Interview https://www.youtube.com/watch?v=SP59SSUT6UI Gamers play Mass Effect 3 with Kinect https://www.youtube.com/watch?v=lytQr8LqruE Gamers talk about Mass Effect 3 & Kinect https://www.youtube.com/watch?v=bhnFE5hpsM8 I'm Han Solo Kinect Star Wars Gameplay https://www.youtube.com/watch?v=x_xJqkzngBI IGN Devs Respond to New Kinect-Less XO https://www.youtube.com/watch?v=pPQ4GZS6WqM IGN X1 Experience Forgoes Kinect https://www.youtube.com/watch?v=AFgtJSyrgoo IGN Xbox One Will Never Come Without Kinect https://www.youtube.com/watch?v=qXVmWirjakM Kinect goes wrong! https://www.youtube.com/watch?v=tJZyvpu3WVQ Kinect Launch Event in Los Angeles https://www.youtube.com/watch?v=fC1sRIzsAfk Kinect Launch Times Square New York https://www.youtube.com/watch?v=H7VtQcAH2OQ KINECT STAR WARS Spring Showcase 2012 B-roll Footage https://www.youtube.com/watch?v=5K404XefUkk Microsoft's Don Mattrick Interview https://www.youtube.com/watch?v=bTAKSBvuT-A Molyneux says Kinect is "unnecessary" and "a joke" https://www.youtube.com/watch?v=o4b6OyxmxKw More Fan Impressions at E3 https://www.youtube.com/watch?v=Jth-y33yBfM Project Natal Experience imagined by Cirque du Soleil https://www.youtube.com/watch?v=qG8DQYf1d9A Times Square Turns Kinect https://www.youtube.com/watch?v=cmxUtrygPK0 Ubisoft GRFS Kinect Reveal GunSmith https://www.youtube.com/watch?v=NC6to0ADjeo Xbox at Jingle Ball https://www.youtube.com/watch?v=7gjauP_boHQ Xbox Kinect Effect https://www.youtube.com/watch?v=FCw38l3rHW4 Xbox Kinect Launch https://www.youtube.com/watch?v=s3V1qHg8bjM Xbox One Day One Countdown Montage https://www.youtube.com/watch?v=1JCZCusE_cg Xbox One Launch Day (Toronto) https://www.youtube.com/watch?v=QOTbQqVOhzM Xbox One Launch It's a Wrap! https://www.youtube.com/watch?v=9qi5l9OhQnI Xbox One Reveal Press Conference https://www.youtube.com/watch?v=uP4E3xNU9pU