Check out my book "How Ukraine Survived": https://amzn.to/47gnlEf. You can also read it for free by signing up for a Kindle Unlimited trial at https://amzn.to/3QMsBr8. (I use affiliate links, meaning I earn a commission when you make a transaction through them. Even if you read for free, you are still supporting the channel.) The recent Moscow theater attack is just the latest case of the increasing role of militant groups in international politics. This video takes a deep dive on how groups use violence to advertise their brands. Various factors made Russia an attractive place to commit an attack. If the Kremlin fails to respond, the situation will only grow worse for Russia. 0:00 The Rise of Militant Competition 1:44 Advertising with Violence Overview 3:25 What Makes a Target Attractive 6:49 Why Russia Was Attacked 12:56 Russia's Deeper Problem with the Ukraine Distraction The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement. Media licensed under CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/): By IDF: https://www.flickr.com/photos/idfonline/albums/72157645695434716 Media licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/): By Khamenei.ir: https://farsi.khamenei.ir/photo-album?id=49438 https://farsi.khamenei.ir/photo-album?id=54778 By Kremlin.ru: http://tours.kremlin.ru/tour/senate http://en.kremlin.ru/events/president/news/50385 http://en.kremlin.ru/events/president/news/58405 http://en.kremlin.ru/events/president/news/60490 http://en.kremlin.ru/events/president/news/61732 en.kremlin.ru/events/president/news/63513 http://en.kremlin.ru/events/president/news/65973 http://en.kremlin.ru/events/president/news/66427 http://kremlin.ru/events/president/news/69465 http://kremlin.ru/events/president/news/71528 http://kremlin.ru/events/president/news/73083 http://kremlin.ru/events/president/news/73411 http://kremlin.ru/events/president/news/73585 http://kremlin.ru/events/president/news/73648 http://kremlin.ru/events/president/news/73720 http://kremlin.ru/events/president/news/73732 http://kremlin.ru/events/president/news/73761